Introduction
Mobile apps are changing how businesses in Kenya and across Africa interact with customers. Whether you’re launching a fintech app, delivery service, or e-learning platform, here’s what every startup founder in Kenya should know before starting mobile app development.

1. Define Your Business Goal
Start with clarity:

• What problem are you solving?
• Who are your target users?
• What will success look like after launch?

2. Choose Between Android, iOS, or Both
Kenya is predominantly Android (80%+ market share), but iOS users typically spend more.

• Android: wider reach
• iOS: high-spending users, international appeal

3. MVP First, Scale Later
Build a Minimum Viable Product (MVP) with core features to test the market. Iterate based on user feedback.

4. Budget Considerations
Costs vary based on complexity:

• Basic MVP: KES 200K–400K
• Mid-size apps: KES 500K–1M
• Advanced solutions: KES 1M+

5. Partner with the Right Developer
Choose a partner like Ronels Solutions that understands:

• Local market trends
• UI/UX for African users
• Scalable backend infrastructure

6. Consider Cloud Hosting and DevOps Early
Set up reliable cloud infrastructure (AWS, GCP) and automate deployments for efficiency.

7. Comply with Legal and Data Regulations
Ensure your app complies with Kenya Data Protection laws and Safaricom integrations if needed (e.g., M-PESA).

Conclusion
Mobile apps are powering Kenya’s digital future. With the right development partner, strategy, and technology, your startup can lead the way.